Facebook as a platform is marketing gold for marketers. It provides a variety of features that helps the user to display variation of content. Facebook provides many marketing tools like Facebook Ads. But Facebook Ads might not be an economical option hence businesses are now opting to embed Facebook widget on Wix website. So, if you still haven’t heard about the benefits of this fantastic marketing strategy or are dicey about opting for it. Then this article is just for you. Here we have listed some of the significant benefits of this strategy.
What is Facebook Widget
Starting from the basics, let’s begin by explaining the Facebook widget. The Facebook widget works like an operational block on the website, helping in showcasing Facebook feeds in style.
Various tools such as social media aggregators provide a dedicated Facebook widget that you can embed on your website by following some steps.
You can use social media aggregators to collect the content from Facebook by using hashtags, mentions, tags, locations, and more.
Benefits of Embedding Facebook Widget On Wix Website
Makes Your Website Engaging
Facebook is a unique platform that provides a variety of content. For example, you can upload a blog, post pictures, or share long-duration videos on your Facebook.
And as mentioned above, the Facebook widget will aggregate all these posts related to your business and display them on your website.
The visitor will feel amazed with such dynamic content, scroll through your feed to view more content about your brand, and will keep them engaged.
The widget attracts the visitor’s attention; hence visitors cannot miss out on the widget, and so much content will keep them entertained and instill interest in their minds.
Add Charm to Your Website
The visual medium content and variety of posts already add vibrancy to the website. In addition, the widget displays images, videos, and various other text materials that make the website attractive.
You can also customize the widget according to your style. For example, you can change the layout of your widget or select different styles to showcase the feed. For example, you can display it as a slideshow on your main screen or use it as a sidebar on each page of your website.
The widget also allows you to change the font sizes, font styles, backgrounds, colors, etc., and make your widget pleasing to the eyes. With visual content and an attractive widget, your website can attract a lot of attention, and your business can generate a customer base.
Increases Website Traffic
Website traffic is important for the brand. The traffic generated by your website helps you to get a better ranking on search engine rankings. That means if someone searches about your business on the scratch engine. Your website will have better visibility, and people will visit your website.
People like to see impressive and unique websites. So the widget makes your website attractive, and hence it helps you in better reputation, and your website gets better traffic.
Also, when people navigate your website and scroll through your feed from the Facebook widget, it will decrease the bounce rate. With is also very beneficial for you and helps to increase the search engine ranking.
Strengthen Your Facebook Presence
Facebook widget links your Facebook with the website, and hence when a visitor visits your website, he can get a sneak into your Facebook presence.
The widget allows you to link your official Facebook page with the website and hence, on visiting the website, visitors will be able to sneak into your Facebook account. If they like the contents of your page then they can also follow you there. All this can be done without exiting the window. The visitor can even comment, like and share your post.
You can even extract the content using hashtags. It will allow users to know about the Facebook chatter about your brand and even participate in the discussion or be part of your community.
Provides Social Proof to Your Visitor
Social proof and reviews are important for the brand, as it increases its credibility of the brand. Even your potential customers would like to know the past customers’ reviews and their opinion on your product or brand. They usually trust past customers’ opinions as they give their honest reviews and share their experiences.
Facebook provides a great platform for people to provide their reviews and explain the products. People also upload pictures with the product or shoot the video while using the product. The Facebook Widget gathers all these reviews, images, and videos and presents them to the visitor in a single feed.
The visitor gets all social proof, reviews, and details all in the same place. This affects the potential customer’s buying decision, and social proof helps you maintain credibility in the market.
Boosts UGC
User-generated content is the best possible way for the marketer to promote their business or product. UGC is generally the content posted by your user that involves your product or service.
People upload images, provide videos, or even shoot unboxing videos while describing the product. The feed aggregates all this content to showcase this on your website.
The customer feels respected when his content gets a feature on the website. In addition, it motivates other users to make more content related to the business and get a feature on the website.
UGC also helps the business in the promotion. When your customer posts content related to your brand, their followers also view it. Hence, it eventually enables you to attain more brand awareness.
Summing It Up
Social Media aggregators are the best tools in the market that helps you to combine Facebook with your Wix website. There are more benefits associated with this strategy, but for that, you need to have a Facebook widget on your Wix website. So get them now and take your business to new heights.