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Are you a startup business owner and are thinking of incorporating a website to support your venture? A website can be beneficial to your business as it will boost your sales and expand your potential to attract prospective clients. Want to know a little secret? Your website could be the feature that sets you apart from your competitors. When deciding which website designs you want for your startup business, there are several key factors that you should consider. The first step is visualizing how you want your website to look and what features you want to include that will represent your business well. You will also need to decide the elements you wish your website to have to make it easy for your customers to access and interact with your page.
The following are website design tips that will come in handy for your startup business.
1. Focus On Your Brand Identity
Incorporating branding into your website is essential as it promotes your business and attracts potential customers to your business. A brand is a way to represent your business in a positive and encouraging light. Your brand represents what your company stands for, your experiences, and the unique features your business offers. You can incorporate branding to your website through images, videos, sounds, and catchphrases that your customers can identify your business with. When incorporating branding into your business, branding is best included through the following:
- Your tone of voice
- Your logo
- Simple fonts that represent your brand
- Unique factors that represent your brand
2. Use Attractive Visuals
Good visual content attracts your customers to interact and engage with your customers from the moment they log into your website and all through the buying process. If the appearance of your website does not appeal to your customers, they will move on to another page. You can include compelling photos that will help you stand out from the competition. Avoid overdone stock photos, or you will have a boring website that contains no uniqueness. Use pictures that support the product or service you are selling to represent your business In the best light possible. Consider using graphs, infographics, and tables that will help your readers learn all they can about your product and service.
3. Communicate Your Mission
Communicating your mission is essential when you want to connect to a loyal target audience and attract prospective clients. Digital consumers rely on your website’s mission statement to influence their purchasing power. People prefer to support businesses whose value they believe in. The mission statement communicates the core of your business to the readers and informs them of what your business values are. A good mission statement targets its employees and customers.
4. Integrate Social Media Into Your Website
Social media integration is vital for your website as it creates and promotes your brand. The social media integration feature allows you to include your social media platforms as an extension allowing your customers to find you on those channels. This encourages visibility when you have marketing campaigns and creates an opportunity for your customers to share any information and even link it to your business’ website. It is also important to implement social share and follow buttons to your website for easy accessibility. This is a great way to build and grow your online presence. You can also create a trustworthy brand that your customers can trust and refer to others with this feature.
5. Ensure Your Website Has Good Loading Speeds
Customers value an excellent usability experience and a website that is user-friendly. If your website has low slowing speed, prospective customers and clients will likely move on from your page. Good loading speeds encourage your visitors to stay on your page longer, interact with your website and possibly result in a sale. It is essential to test your website’s loading speed before launching your page to understand your page’s status. That’s not all; Google also ranks pages according to the speed of websites. If you want your page to rank higher, it is paramount not to ignore working on your website’s speed.
Typically, before customers become consumers of a product or service, they seek information from the internet to understand what your business is about. Your website will be the first source this information from, and so, it is essential to integrate the above features for your startup business.