In simple words, marketing done digitally i.e. by using online platforms is known as digital marketing. Digital marketing, which is also known as online marketing, is the promotion of brands to connect with their potential customers using digital platforms. It is the marketing done using electronic devices and is generally used to portray the image of a company or a brand online, to increase sales of a company, to increase the reach of a company, and so on. In practice, it refers to the marketing campaigns that appear on a phone, computer, tablet, or any other electronic device. It is cost-effective as compared to traditional marketing. The opportunities are many. With the correct digital marketing strategy, you can ace this field. There are several types of digital marketing which are discussed below:                                                                                                                                                    

Types of Digital Marketing

1. SEO ( Search Engine Optimization) – 

It is a way of increasing the visibility of your website in organic search results and increasing traffic to your website. It includes keywords around search results, high-quality content, and building backlinks.

SEO is a way of optimizing a website to attain the highest rank in search engines.In simple words, it is all about increasing the rank of your website on search results organically.  

2. Content Marketing

It is the process of creating and distributing digital content such as blog posts, videos, ebooks, solution and technical briefs, etc. to provide information to your audience. This content is usually available for free on digital platforms. Content marketing is an essential part of SEO (Search engine optimization).  Content marketing can be tricky as well because writers need to write content that can rank high in search engines while maintaining relevance with the audience. Content marketing, if done right, can establish relationships between the audience and the brand.

3. Social Media Marketing

Social media marketing is a way of using different social media platforms to increase the reach of your products, increase your brand recognition, and also a way to reach new customers, and expose your products and services to millions of people. Some facts about Social Media Marketing that are crucial for the success of your business online are:

  • About 71% of customers who had a positive impact with a brand online are more likely to recommend that brand to their friends, family, and relatives.
  • Facebook has over 2.9 billion active users monthly, youtube has over 2.2 billion active users monthly and Instagram has over 1.2 billion active users.

With such an enormous amount of audience present online, if your brand does not have an online identity, then this might prove to be a great hurdle in the growth of your brand or company in the future. You can also start a digital marketing campaign on social media.

4. Pay-Per-Click Marketing

In PPC (Pay Per Click) marketing, advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your website, rather than earning those visits organically. One of the most popular forms of PPC marketing is search engine marketing.

5. Affiliate Marketing

Affiliate marketing is the process of earning (commissioned) money every time you recommend a company’s products on your social media platforms and drive a sale. You only get paid when you drive a sale. In simple words, it is the process of recommending people’s products in return for a small commission on each sale.

6. Email Marketing

Email marketing is a powerful marketing channel that uses email to promote your business or products. It is the process in which you market your products via email. You send them emails every time you launch a new product, or when a product comes back in stock, or when there’s a sale. Some people even use it to notify their audience when they post something new on their social media platforms. It makes customers aware of your latest items. 

7. SEM ( Search Engine Marketing)

It is the process of marketing a business using paid advertising that appears on the top of each search result. Advertisers bid on keywords that users might use while searching for any product or service, which allows the advertiser to appear on top along with those search results and this might increase the sales of that advertiser.

8. Influencer Marketing

It is the relationship between a brand and an influencer. An influencer recommends the products of a specific brand to their audience through various social media platforms. Influencers endorse the products of a brand for which they are paid by the brand.

How can Digital Marketing Help You in Growing Your Business?

  • It will Help You to Know Your Audience

Digital marketing can help you to know and connect with your audience. You can get insights of the peak time they visit your website and you can also get their feedback so that you can create products which satisfies your customers. 

  • It is Cost Effective 

It doesn’t cost much as compared to traditional marketing and ensures more lead conversions if done correctly. You can create an account on social media platforms for free and use these platforms to market your products and show them to the world.

  • You can Market any Product or Anyone, Anywhere 

Digital marketing is not restricted to any place. You can show your products to the world. You can market your products on social media platforms and offer your services or products to people on the other side of the world.

  • Adapting and Evolving Field

The field of digital marketing is constantly evolving and adapting to new changes. New trends are coming almost every other week. You can benefit by working on these projects whether or not you are in charge of the project. You may also get the opportunity to work with a wide range of people from different backgrounds and perspectives while working in a large agency or company, which may accelerate your growth in the digital marketing field.

  • You can Measure the Campaigns and Set KPIs (Key Performance Indicators)

Digital marketing supports a vast amount of metrics which can be utilized to determine the effectiveness of your marketing. You can start by setting goals for each channel and the metrics you want to see for them. Then you can track the number of conversions and leads, visits to your website, and much more insights that can help you in growing your business.

Benefits of Digital Marketing

  • Career Opportunities

Digital marketing puts a wide range of career opportunities in front of you. You can do freelancing or even join a company after learning digital marketing. Digital marketing training can serve you in both full-time as well as part-time jobs. It can open a door for you as an extra income source. 

You can do the following things while learning digital marketing that can accelerate your career:

  1. Get to know the basics of digital marketing
  2. Start your own website
  3. Become an SEO Expert

4. Get a Google Ads Certification

5. Master Facebook Ads Advertising

6. Become an expert in Google Analytics

7. Get a digital marketing job as a freelancer

8. Get a real internship

9. Stay informed about new updates and keep learning

10. Learn how to use digital marketing tools

11. Become a digital marketing specialist 

  • Rapidly Increasing Industry

Digital marketing is a rapidly increasing industry, and studies have shown that this industry will open a lot of employment opportunities in the coming years. Digital marketing skills will continue to keep rising in demand because companies know how useful the internet and all the digital platforms are for them. Digital marketing exposes brands and companies to new audiences. Even a small business can grow exponentially by using digital marketing in the correct way.

  • Get Better Pay

There is a massive demand for digital marketing professionals, and because of this, the pay scale for digital marketing roles is also increasing. You can get a better role in an organization according to your skills, which can help you to enhance your salary. Digital marketing managers and social media managers can earn up to 5 – 10 lakhs per year as well.

  • Easy to Start a Career

If you want to start a career in digital marketing, all you need to do is to practice some basic skills, get a diploma in digital marketing, make a portfolio, and you’ll be good to go. You don’t need to do a 3-4 year long course like engineering or any other career opportunities. 

  • Full of Variety 

You can always keep learning new stuff and mastering new techniques. So, if you are looking for a field full of novelty and variety, you can definitely go for digital marketing.

  • Technical and Creative Field

Digital marketing requires a combination of both creative and technical knowledge. You will be checking the analytics of the website, doing SEO, and SMM, and at the same time, you will also be writing eye-catching headlines for ad campaigns. This is a vast field, and each section of it requires a unique skill set. So, if you have this unique combination of skills or if you are ready to work on it, you should definitely go for digital marketing.


Digital marketing is a vast field and there are a lot of opportunities for you in it, whether you are a fresher or an expert. There are several types of digital marketing and you can excel in any of them according to your interest. And then you can apply for internships and jobs in it. But before joining any company you should consider learning digital marketing through a digital marketing course as they make you aware of the necessary skills required which you might take a lot of time to learn if you join a company without any such course. You might also be able to crack the interview better and you will also learn the basics, which you might not be taught in a company, as they have to focus on work. Learning digital marketing is always a good idea because the future belongs to it. If you don’t want to make it your main profession, then you can always do freelancing in it. 

Author bio

priyankaPriyanka Verma, working with AS Webworks as a digital marketing intern. I have done B.Sc. Geology and currently pursuing M.Sc. Geology. I like content writing and marketing, and along with that I am very passionate about painting. You can check out my paintings on my website