Benefits of Online Reputation Management (ORM)
Everyone in this world needs feedback about their style, dress-up or work etc. Similarly in the world of digital marketing in order to build your brand Online Reputation Management plays an important role
Example- Rambo- How is my Hairstyle today?
Sam- Wow, U look impressive. (Response)
Lina- Today I brought a new cycle, How it Looks?
Rosy- Your ladybird is too strong like you. (Response)
Likewise, when it comes to any Owners, Business proprietors, etc they also love to hear reviews/feedback from their customers, and clients.
Almost all the Best Indian SEO Companies undergo this method to showcase their brand image to their audience.
The Unconventional Guide To Online Reputation Management
ORM- It’s the practice of building a plan that makes an impact on the public perception of an organization, individual, or entity on the internet.
ORM is a broader concept in SEO, it’s basically what your customer thinks about your Services or Products and what they see about them on the internet.
AIM- It is targeted to make a positive and fair image of the business as well as increase trustworthiness. Today, we have more competitors who try to defame their peers by making negative comments and reviews, so one needs to be prepared for this.
Benefits of Online Reputation Management:-
- Perception of the Brand
The brand creates the foundation of showcasing your value and differentiates you from your competitors thus, affirming your reputation. One needs to take off its brand image, As any bad remarks against the brand will severely affect the growth of the company.
- Determine the Consumer Insights
Aftermarket, people discuss the products/services they receive from businesses suggesting any new solutions they would be interested in. Their reviews are very important because they help businesses in remodifying or reforming especially when they are launching a new product or service.
- It builds Trust & Reliability
This can only be achieved when your customers are satisfied with your product/services. Remember word of mouth plays a vital role in building trust. So, you need to avoid negative reviews because no one likes to be associated with a company i.e perceived negatively by the public.
- It Enhances Sales
Prior to any purchase, a customer likes to read the online review of that product or service, and what people say about it. If they find lots of negative feedback they will shift to other brands in way companies will make a huge loss. Businesses with positive reviews will attract more customers, so all businesses should strive to have good reviews.
Tools for ORM-
There are mainly 4 tools ORM i.e Content, Platform, SEO, Strategy
- Content
It is the most effective way to reach out to your audience. The content should be rich with information about your offering and should be able to solve the problem and give a solution.
It should be completely authentic and unique. It should not be duplicated. That is why the best ORM drive must have a content plan at the centre.
- Platform
They are the sites where the content is placed like Websites, YouTube, Linkedin, Facebook, etc.
- SEO
Search Engine Optimization is the best possible way to rank and increase your site visibility.
- Strategy
Every online reputation is different, so managing them needs a timetable, a strategic plan and a goal.
There are many techniques to boost website traffic, mainly two methods are followed: On-Page and Off-Page SEO
On-Page
- Meta Tags
- Meta Description
- Focus Keywords
- Featured Image
Off-Page
- Classified Submission
- Directory Submission
- Social Bookmarking
- Micro Blogging
- Blog Commenting
- Question and Answer
- Article Submission
Working rigorously on these methods will definitely rank your website thus improving transparency. When one reads about the product/service and its benefits it will naturally lead to a better review.
Best Tools To Monitor Your Online Reputation-
They help in analyzing and engaging with customers at a very fast pace. It helps in making faster decisions and executing data-driven action plans at every customer touchpoint.
- Brand 24
Brand24 is a leading brand monitoring tool that helps monitor the thrill around your brand, product, business, or services.
- Digimind
Digimind is a powerful tool for online reputation management that offers a handful of features to help brands get to the base about what’s going around their online fame and offerings. It can be used to follow up on competitors’ brands and products.
- Trustpilot
Trustpilot was founded in 2007 with a vision to create trust. It is a digital platform that brings businesses and consumers together to foster trust and encourage collaboration.
Trustpilot presents reviews to assist consumers shop with belief, and deliver rich insights to help businesses improve the experiences they offer.
- Clutch
Clutch is a rapidly growing B2B platform that provides insight and reviews of all businesses from around the world. Data, Case studies, and Client testimonials guide you through the buying decision in choosing a business, service, or solution.
Conclusion
You can also do it manually by searching your brand name on search engines or social media sites but after spending your valuable time you will only get fewer results as compared to when using these tools which will help more easily and efficiently monitor your online reputation.
